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Meeting the "Big Boys"

Local Sign Company Comes Back from Adaptive® Trip with New Ideas

BEAVER FALLS – November 2006 – A recent trip to Milwaukee, Wisconsin proved to be more than just an excuse to leave the office for a few days. Global Sign & Design, Inc., a digital sign company in Beaver Falls, Pennsylvania, made the trip this past week to meet with the big guys in the sign biz at Adaptive Micro Systems’ headquarters.

Adaptive Micro Systems LLC is a manufacturer of products using LED technology. They sell through an experienced sign dealer network and Global Sign & Design, Inc. is one of their dealers in the northeast. Adaptive, which was founded in 1978, is the second largest LED display manufacturer in the industry. The new technology presented by digital displays has proven to be a new and extremely effective way for businesses to advertise on their premises.

Adaptive held a three day training course at their main facility in Milwaukee to increase the knowledge of their dealers and introduce new products rolling out. For the sign companies who attend these training seminars, the experience provides them with new information they can share with their customers, as well as allowing them to meet with some of the Adaptive representatives they’ve only communicated with through the phone or internet.

Jarett Svihra, Eric Pabian, Ashley Moss, and Adin Hamilton of Global Sign & Design, Inc., all participated in the Adaptive training program. The Global Sign team said the trip has revved up their juices, making them even more excited to introduce their own new products to the public. One of these, available to rent, is a full-color digital video display housed in a portable trailer. The 23mm, five foot by ten foot full-color screen is Adaptive’s newest and most technologically advanced product on the market.

"The quality of the full-color LED screen is sure to win over more than a few customers. The single-color units will soon become outdated just as fast as they hit the market with the introduction of these high-resolution color signs," Vice-President Eric Pabian said.

The sign industry has seen major developments over the past few years with the capabilities of LED message centers. While many of the larger cities, such as New York City and Las Vegas, have had outdoor digital technology advertising for years, smaller cities like Pittsburgh are now finding they might want to do the same to increase revenue for businesses in the area.

"The benefit of advertising on these digital displays isn’t hard to prove if people would just open themselves up to the technology. Our world is changing, businesses are changing, and advertising has to change because of new technology such as Tivo® and XMRadio® that allows audiences to skip through commercials," Ashley Moss, Global’s Marketing Director, said.

The next trip for the local company will be in the spring for the international sign show in Las Vegas, Nevada. There they will meet with other sign dealers from around the world to share ideas and learn advancements in the industry – and of course to have a little fun too!

During a tour of Adaptive’s facilities, the dealers were able to see the new 23mm full-color screens. Here, a technical expert at Adaptive puts the final touches on one of the billboards.

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